How much should I charge for a Quest as a creator?

Setting your rate is one of the toughest challenges for content creators. Go too high, and you might discourage potential partners or miss out on opportunities. Go too low, and you risk undervaluing your work while setting unsustainable expectations for yourself and others.

Finding the right balance is key.

We’ll break down how to approach pricing your content across TikTok, YouTube, and Twitch and how to position yourself for paid campaigns both on Lurkit and beyond.

Know What You’re Charging For

When a brand, developer, or publisher collaborates with you, they’re investing in more than just content. They’re paying for:

• Reach: How many people will see your content
• Demographics: Where your audience is located, what languages they speak, and who they are
• Engagement: How your audience interacts (likes, comments, watch time, chat activity)
• Effort: The time, preparation, and production involved

Think of these as your core content pillars. For example, a live Twitch stream may require more time investment, while a TikTok video may require more editing and creative production.

Understanding Audience Value by Region

Demographics play an important role in how brands evaluate collaborations.

For example, a Twitch streamer with 500 highly engaged concurrent viewers in North America or Western Europe may deliver different commercial outcomes compared to a creator with a similar audience size in other regions.

This is because brands often consider factors such as purchasing behavior, regional pricing, and product availability when estimating return on investment (ROI). Language, cultural relevance, and audience interests also influence performance across platforms.

 

Regional Market Considerations

To better understand how audiences are evaluated commercially, it’s helpful to think in terms of regional market characteristics rather than fixed classifications.

Across the gaming industry, regions are often grouped based on general trends such as purchasing habits, engagement patterns, and historical campaign performance.

Rather than viewing this as a ranking system, it’s more accurate to see it as a spectrum of market dynamics, where different regions offer different types of value.

For example:

• North America and parts of Western Europe are often associated with higher purchasing behavior and strong historical ROI
• Oceania, Northern Europe, and East Asia often demonstrate strong engagement and consistent performance
• Southern Europe, Latin America, and Southeast Asia represent fast-growing and highly active gaming markets
• Emerging regions globally continue to grow rapidly, with increasing influence over time

These are broad trends, not guarantees. Individual creators can outperform expectations regardless of location, especially with strong engagement, niche appeal, or loyal communities.

At the same time, it’s important to stay realistic when pricing.
Positioning your rates far outside typical market expectations without clear performance data to support it can make it harder for brands to move forward with a collaboration.

Platforms: Twitch & YouTube Live

If you're livestreaming, your most important performance metric is your average concurrent viewers (Avg. CCV).

Most brands evaluate this over the past 30 to 90 days to understand your current performance.

From this, we calculate:

Hours Watched = Stream Time × Avg. CCV

For example:
If you stream for 2 hours with an average of 100 viewers, you generate 200 hours watched.

Understanding Cost Per Hour Watched (CPH)

CPH (Cost Per Hour Watched) is one of the most common ways to evaluate livestream performance in brand collaborations.

CPH = Cost ÷ Hours Watched

Your ideal CPH depends on multiple factors, including your audience composition, engagement quality, and content style.

Creators with audiences in regions that typically have higher purchasing power and who create content in widely accessible languages may often see higher benchmark ranges.

However, CPH expectations are still grounded in market norms. Charging significantly above what brands typically see for similar creators (in size, engagement, and audience makeup) can make it more difficult to secure partnerships.

How to Start Pricing Yourself (Practical Guidance)

If you're unsure where to begin, a simple way to approach pricing livestreams is to work from your Avg. CCV and hours streamed.

For example:

• Estimate your hours watched (CCV × stream length)
• Apply a reasonable CPH range based on your audience and performance

While exact rates vary, many creators fall within recognized industry ranges, and brands will often benchmark your offer against similar creators.

A helpful mindset:

• Price within a realistic range
• Adjust upward based on strong engagement, niche, or added value
• Avoid pricing purely based on potential, anchor it in actual performance

Making a Fair Offer

Transparency is key when working with brands. The more context you provide, the easier it is to justify your pricing.

Consider including:

• Your average CCV when playing similar games
• A realistic average (excluding anomalies like raids or front-page features)
• Engagement rate (how actively your audience participates)
• Examples of past sponsored content performance
  
  

A media kit or portfolio can strengthen your positioning not just on Lurkit, but across all brand partnerships.

Adjusting for Scope and Deliverables

Think about the full scope of the work:

• Will you need time to learn or prepare the game?
• Are there additional deliverables beyond the stream or video?

You can also increase your value by offering:

• Uploading VODs to YouTube
• Multistreaming across platforms
• Social media promotion
• Discord shoutouts
• Channel branding integrations
  
  

Know Your Value (and Stay Competitive)

Don’t undervalue your work but also be mindful of positioning.

This is a partnership: you’re contributing your time, creativity, and audience to help a product grow.

• Underpricing can impact your long-term growth and industry standards
• Overpricing without clear justification can make it harder to build long-term relationships with brands

The goal is to find a rate that reflects your value while staying competitive within the market.

Track and Improve Over Time

After each campaign, evaluate your performance:

• Did the content meet expectations?
• Did you provide additional value?
• How did your audience respond?
• Did the campaign deliver strong ROI?

Tracking your results will help you refine your pricing and better understand your value over time.

Final Thoughts

There is no one-size-fits-all rate.

Your pricing should reflect a combination of your reach, audience, engagement, effort, and positioning within the broader market.

With experience, you’ll find the range where both you and your partners feel the collaboration is successful and worthwhile.

Key Terms & Metrics (Quick Reference)

Term	Meaning	Why It Matters
CCV (Concurrent Viewers)	The average number of people watching your stream at the same time	This is the primary metric brands use to evaluate livestream size
Avg. CCV	Your average concurrent viewers over a set period (usually 30–90 days)	Gives a realistic view of your consistent performance
Hours Watched	Total watch time from your stream (Avg. CCV × stream length)	Measures overall exposure and engagement
CPH (Cost Per Hour Watched)	The cost a brand pays per hour watched	A standard way brands evaluate value and ROI
Engagement Rate	How actively your audience interacts (chat, likes, comments, etc.)	High engagement can justify higher pricing
Deliverables	What you agree to provide (streams, videos, posts, etc.)	More deliverables = higher value

 

Example Pricing Ranges (Base Livestream Only)

These are basic industry estimates, not fixed rules.
The examples below reflect a standard 2-hour livestream only and do not include additional deliverables such as social posts, VOD uploads, integrations, or chatbot commands, etc.

Avg. CCV	Example Stream Length	Hours Watched	Typical CPH Range	Estimated Base Rate
25 CCV	2 hours	50 hours	$0.20 – $0.40	$10 – $20
100 CCV	2 hours	200 hours	$0.30 – $0.60	$60 – $120
350 CCV	2 hours	700 hours	$0.40 – $0.80	$280 – $560

 

Important Notes

These ranges are intended as a starting point for a single livestream deliverable should be priced on top of this base rate

Additional example items can be:

• Social media posts
• YouTube uploads (VODs or edited videos)
• Giveaways or integrations
• Discord or community promotion

Your final rate should always reflect:

• Your audience engagement
• Your niche or specialization
• Your past campaign performance