Key Campaigns are the bulk of activations within Lurkit. How can we complete them correctly? Let's have a look!
When a creator is offered or decides to join a Key Campaign, they will have the Campaign marked as active within their offers.
However, regardless of the time shown as to when the Campaign ends fully, creators will have 30 days to complete their Campaigns at the very moment they open the Key Kit.
How do I complete the Campaign?
Once you have redeemed your Key Kit, you will have 30 days to create the content following any deliverable guidelines that are present within the Campaign page, and ensuring any Embargo is respected!
As a rule of thumb, for long-form content, we recommend from 20 to 30 minutes of gameplay, that can be present within a full playthrough of other games or by itself.
With the content created, you can now go to your active offers and click to submit it for the Key Campaign you want.
When pressing "Next" you will be met with the window containing all of your recent videos or broadcasts, and the option to select between stream content, video content, and short content.
We recommend creators make and send their content with at least 24 hours of headroom from the deadline if that comes to be the case. The reason is, that if any of your videos, streams, or shorts take a bit too long to be recognized, your Campaign might fail to hit the 30-day deadline.
The content was submitted, but where is the CCR change?
After submitting your content, depending on how the Key Campaign is handled, it can take up to 48 hours for the CCR impact to show on your Lurkit account.
This can range from API delays to publishers thoroughly checking content with care, but rest assured you will see the results of your hard work!